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Ahead of ether ETFs, ad campaigns tout benefits of Ethereum blockchain
How does one introduce the Ethereum blockchain to the masses? Two providers of digital-asset ETFs just launched advertisements that take a stab. Why it matters: As more crypto assets get ETF wrappers, investment pros are increasingly shaping the narrative behind blockchain technology. Driving the news: Bitwise officially kicks off its ad campaign today, hitting TV networks CNBC, Bloomberg, and Fox Business, as well as Reddit and YouTube. The ad compares Big Finance to Crypto with human representations, a nod to Apple's "I'm a MAC, I'm a PC" ads. An older man wearing a suit, a robe and a sleep mask goes to bed, while ... (full story)