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Crypto.com Wants to Sponsor More Sports After Formula One Miami
Crypto.com aims to sponsor more sports after committing to be the title sponsor for Formula One’s Florida event, the Crypto.com Miami Grand Prix. The digital-asset exchange is targeting sports as a catalyst to reach non-crypto enthusiasts and “will double down on our strategy,” Chief Marketing Officer Steven Kalifowitz told Bloomberg News ahead of race weekend. The company has been the title sponsor of the Miami Grand Prix since the race debuted in 2022 in a 10-year deal worth over $10 million. In addition to the Miami title they’re a global sponsor for the racing circuit in a five-year deal worth $100 ... (full story)